Privacy Policy
Privacy Policy
Last updated: 9 July 2026
Sparq ("we," "us," "our") is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights regarding that information.
Who we are
Sparq is operated from ground floor flat, 58 Clyde Road, Brighton BN1 4NP, United Kingdom. If you have any questions about this policy or how we handle your data, contact us at [email protected].
Information we collect
We collect information you provide directly to us, including your name, phone number, email address, and any details you submit through our website forms, calculator tool, or booking system. If you contact us or a client business by phone and interact with our AI voice answering service, we may collect and process the content of that call, including transcriptions, for the purposes of qualifying enquiries and booking appointments. We may also collect basic technical and analytics data about how visitors use our website.
How we use your information
We use the information we collect to provide and improve our services, including answering enquiries, qualifying leads, booking appointments, and delivering marketing and CRM automation on behalf of the businesses we work with. We may also use your information to communicate with you about our services, respond to enquiries, and meet our legal and regulatory obligations.
Automated decision making
Our AI voice answering service uses automated processing to assess and qualify incoming calls, for example determining whether a caller is likely to represent a genuine enquiry and should be booked directly into a calendar. This automated qualification does not produce legal or similarly significant effects on individuals, and a human remains responsible for all business decisions and appointments arising from these calls. If you believe an automated interaction has been handled unfairly, you may contact us to request a human review.
Third parties
We use trusted third party providers to deliver our services, including GoHighLevel for website hosting, customer relationship management, and automation, and OpenAI for the language processing that powers our AI voice answering service. Our AI voice answering service is delivered through a third party voice and telephony platform, details of which are available on request. These providers process data on our behalf and are contractually required to protect your information in accordance with applicable data protection law.
Data retention
We retain personal data for as long as necessary to provide our services and to comply with our legal obligations, generally no longer than 24 months from your last contact with us, unless a longer retention period is required by law.
Your rights
Under UK GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, object to or restrict certain processing, and request that your data be provided to you or transferred elsewhere in a portable format. To exercise any of these rights, contact us at [email protected].
Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse, including relying on the security measures provided by our third party service providers.
International transfers
Where any of our third party providers process data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact us
If you have any questions about this privacy policy or how we handle your data, please contact us at [email protected].